Cheri Keating on Male Grooming with Head and Shoulders

Male grooming is a complicated subject, isn't it? To help decipher the code behind this topic, Head and Shoulders Grooming Expert Cheri Keating has quite a few tips that will definitely help the Mars in your life!

How to prepare your scalp for shampooing: Deeply, but gently massage the scalp to stimulate blood vessels and help encourage a healthy scalp and hair. A gentle shampoo and conditioner system such as Head and Shoulders Classic Clean.

Make sure to never scrub the scalp because it promotes irritation and damage. This can deter scalp and hair health.

To keep a groomed and suave appearance between haircuts, trim unwanted hair on the neck and around the sideburns with trimmers and a pair of scissors. Round tipped one works best.

Investing in a natural wooden brush with wooden pins is a smart idea if you're serious about healthy hair and more importantly, a healthy scalp. Not to mention, brushing the hair is similar to a scalp massage!

Need ideas for looks? Check out these tips:

NATURAL BUT TEXTURED: The less blow drying, combing and brushing the better. Use matte wax or pomade. Warm a small amount in the palm, working it through barely dry hair. Pull it through the ends of the hair, combing with your fingers from the back of the crown toward the front.

EDGY: After adding wax, move small sections of the hair in different directions keeping the primary movement forward.

SIDE SWEPT: Again using the fingers as a comb to retain the natural texture of your hair, sweep across the forehead to one side and lightly smooth with a finishing cream.

FINE: Use a spray wax to add texture and lift. Lifting sections of hair with the fingers, spray a small amount into the hair, allow to “set” for a minute and then style lightly with the fingers.

With tips like these, it's safe to say that Cheri knows what she's talking about when it comes to male grooming. She has worked with Luke Wilson, Jason Schwartzman, James Marsden, Seth Rogan, Judd Apatow and Jonah Hill, helping them look their absolute best before they walk down the red carpet.